At Amoobi we derive insights based on multiple sources of data. Some of this data comes from our clients (ePOS, loyalty etc.) and some of this data comes from legacy systems, which we install in stores. In both cases, we work very hard to make the data secure and ensure the maximum level of privacy to our clients' clients.
WE ARE COMMITTED TO RESPECTING PRIVACY
Treatment of ePOS and loyalty data
When dealing with ePOS or loyalty data, we first store the data on our secure servers. Moreover, the data is never linked to a customer ID. For example loyalty data would always be sanitized to remove the personal information of the shoppers. The data that we use is thus in no way linked to the identity of the shoppers ensuring a total respect of privacy.
Optical sensor based analysis
We use birdseye optical sensors to monitor the flow of shoppers in specific areas of the store. The sensors do not record images, instead they convert customer movements into numbers automatically. Therefore, we make sure that it's impossible to identify anyone, allowing us to collect insights while fully respecting customer privacy.