LAB STORE

 

 

We measure Shopper Flow across the whole store and we propose new layouts.

 
Lab store is the ultimate way for a retailer to drive innovation across all area of the store. Our lab store solution is a permanent, full equipped store that allows retailers to get daily access to all insights about customers engagement in any area of the store (queue, category, service counter, promotion, overall navigation, in-store dining, etc). With this set of insights, retailers ar empowered with a data-driven tool to manage and measure all innovations in the store and then roll-out best practices across the estate.
 

Shopper benefits

  • Easier to shop store concept allowing shopper to find what they want more quickly and easily across short, medium and long shopper missions.
     

  • Increased average basket size, due to finding complimentary categories next to each other across the whole store.
     

  • Reduced queue time due to better allocation of staff, and right number and type of checkouts.
     

  • Increased shopper satisfaction causing reduced shopper lapsing and/or increased frequency of visit

Store benefits

  • Quicker and more effective, fact-based store (re)design process.
     

  • Less store manager time spent on staff scheduling and allocation.
     

  • Better employee retention due to improved store concept and operation.