We help retailers and brands optimize their space performance,
determining exactly what their customers are doing on the store floor.

What we are

Specialists of space optimization for in-store merchandising

Instead of pushing additional data, dashboards or solutions on you, we start from your business challenges. This helps us to identify what the relevant data is that can be used  together with our expertise, to provide actionable insights to your specific problems: defining new category layout, understand promo performance or review new sequence of sub-categories. We integrate your specific positioning and strategy per store format to provide you with relevant answers to your business.


A unique combination of data and retail expertise

Our retail expertise is embodied by our experts who have prior experience working with top tier retailers and FMCGs. The company itself has a great knowledge base, having worked on 4 different continents with 4 of the 10 largest grocery retailers in the world. We work with retailers in Grocery, Consumer electronics and DIY.

Our data expertise is embodied by our data scientists and our solutions. Our data team is proud of its multiple PhDs and is composed of only top notch engineers.


Trusted partner

Our ambition is to go beyond solving single issues. Realizing various projects with our customers allows us to build internal and external benchmarks to deliver value on an ongoing basis to our executive customers. Typically we support our customers over many years on multi-million projects like concept store roll-outs.


Our beliefs

Before spending money, shoppers spend time in your store.

A unique shopper will visit the same store for multiple reasons. The store should be optimized according to those shopper missions.

To optimize bricks and mortar stores, retailers need data to provide facts (like e-commerce) but in order to transform this cost into a valuable investment the information needs to reach the right person so it can solve a precise challenge.

RT @xovis_ag: Come hear Pieter Keersmaekers from @Amoobi discuss the real benefits of category optimization at a #free #EuroShop2023 #prese

02/23/2023 11h18

RT @xovis_ag: @Xovis_ag had a blast at Day 1 of #NRF2023! Here is a recap of a successful opening day at Booth #6721, including a presentat…

01/26/2023 10h53

RT @xovis_ag: @Xovis_ag is thrilled to host a #NRF2023 presentation with @odelangre from @amoobi at booth 6721 on 15 January at 5 pm. Join…

01/06/2023 18h31

RT @StevenPDennis: @Amazon has a new physical retail analytics service https://t.co/CTIUrEaLiQ via @techcrunch Was it ever about selling st…

07/09/2022 14h47

RT @marketingdive: Store Analytics, a new tool from Amazon, is meant to provide brands with anonymous, aggregated data to help improve in-s…

07/09/2022 14h45

“We know that we have a lot of data on assortment and pricing but when it comes to space management, we work mostly based on experience and we know we can improve. That's where Amoobi brings a lot of value to our category managers. The ability to create the right sequence, the best signage and the most performing promotions are key to our commercial success”

Commercial Director

“Amoobi have been key to diagnose the current usage of our store. Where are the most important shopping missions and how we address those missions in the best possible way. Having Amoobi insights brings a ton of value when redesigning the store layout as it helps us be truly customer centric.”

Business Unit Leader

“Having customer acquisition data assists us to take the right roll-out decision on multimillion-dollar new initiatives. ”

Vice President Format

“Based on the Amoobi facts and experience, we have been able to take profitable actions in many areas such as promotion, space allocation and customer acquisition.”

Retail Director