Amoobi was created only one and an half year ago and we have already a long road behind us. We thought a little review of our progress would be interesting.

Quantity with quality

Amoobi has a focus on providing quantitative data about shopper’s path for many different retailers. Along the way, we have identified that one of our key asset was our ability to localize precisely the shoppers (and not approximately) with a high and frequent sample of visitor (not every few minutes, but every few seconds). Combined, those two advantages allow us to be very precise and to offer interesting information to all kinds of retailers

70 millions

At the end of 2012, we had collected and analyzed more than 70 millions events (event=one information at one point for one mobile), which gives us a lot of insights. Of course, we have developed a lot of tools and specific analysis to extract the most out of those data

Sales included

All retailers we work with share their sales information with us so that we can correlate the density of shoppers with their willingness to purchase something. Conversion rate per department is a key metric that can be obtained through this methodology. Last December, we discussed reports with retailers for a store sales volume of 6 Millions EUR.

Food mainly

Looking back a our data, most of our clients come from the food sector (66%) with a good share of it also in non-food (21%) and a small but growing contribution in non-retail sector (13%)

Belgium but with a lot of potential in European countries

At this stage, we are still very focused on Belgium with 90% of our activity in Belgium. But, recently we have developed our business mainly outside Belgium. At this stage, we have 9% of business in Europe but we expect it to grow a lot in the next few months. Finally, the last 1% comes from the US. Recently, in January, we started a project in the Middle East.

It’s summer and we have a lot of work to do! Check out 2 new positions here : http://www.amoobi.com/company/jobs/jobs.html for student jobs.

We are looking for people to join the team on very specific projects with a possibility of full time hire in the future. It can be in the summer but it can also be students interested to work during the academic year.

Stay tuned as we are going to publish a new full-time position very soon!

Last week, Amoobi participated for the first time in Paris at the Marketing at retail show (Marketing Point de vente). This event gathers every 2 years around 11.000 visitors also attracted by the POPAI Awards.

For Amoobi, it was a first opportunity to present our technology to an international audience. Also, we were invited to present our solutions during a conference at the AGORA.

As an emerging technology, we were able to attract easily a lot of interest from visitors. It was indeed an international crowd. Even thought most of the visitors were french, we also saw a lot of people from abroad : Spain, Poland, Romania, Spain, Portugal, Brazil, Netherlands and of course Belgium, just to name the one who came to our boot.

We saw a lot of interest as our technology is the only one able to understand the complete path of the visitors inside the store and that’s our big differentiator as well as the easiness of installation. To prove it, we installed one of our demo on the booth to collect data about the visitors of the trade show. Visitors were impressed by the amount of data collected and by the fact that our demo was live and working very well.

The conference was also very interesting as we got a lot of positive feedback. We presented a few cases from our short history to show the power of our analysis and the ROI for retailers and brands.

We now have a lot on our plate to follow up with all the good contacts who requested additional informations. We definitely see a future for Amoobi in France in 2012!

Next week, between the 27 and 29 of March, we will be at the trade show « Marketing Point de Vente » in Paris to present our latest technologies to analyse shoppers behavior on the store floor. During the show, we will present on our boot (E6) a live demo of our system as well as detailed explanations about the various products we have.

On wednesday, we will present in the Agora room, a workshop (at 12.00) presenting some results of our past customers to help you understand the easiness and the benefits of Amoobi solutions.

We are very excited to be there as we know that there will be a lot of interesting meetings from Belgium, France and hopefully many other countries.

If you want to know more about the true path of your visitors inside your store, please join us in Paris!

More informations : www.mpv-paris.com

We have just received confirmation of funding for our important R&D project from Région Wallonne. This funding is part of the new program (« prototyping ») helping SME develop new products and put them to the market.

We have prepared an ambitious plan to develop new technology to help our customers better understand the pedestrian paths inside their buildings. We hope to release some new products later this year and we are working very hard on it right now.

Thanks to this very important funding (the largest in Amoobi history), we will be able to hire new engineers in the coming months to boost our developments.

See the article announcing the new funding scheme with Amoobi cited as one of the first company to benefit of it.

Amoobi will participate at this leading trade show in Paris. It will take place between the 27 and the 29 of March in Paris, Portes de Versailles. We will be demoing our latest technology on our stand (E6). We will also present a case during a workshop in the « marketing & services » track.

Join us in Paris!

We are pleased to announce that Amoobi has successfully participated to the semi-final of the European Venture Contest in Mons. We are one of the 6 companies qualified for the european final in Dusseldorf. We will be competing with 150 companies from all over Europe and pitching in front of top european VC.

Link: http://e-unlimited.com/events/awards_winners.aspx?events_id=389

We are very pleased to announce that Muriel De Lathouwer is joining the board of Amoobi. Muriel brings a lot of experience in marketing, strategy and new media. She was previously Associate partner at Mckinsey and then Chief Marketing Officer at Base.

Welcome in the team!

Amoobi raised 150.000 EUR among several business angels.

We are very pleased to announce a first seed funding round for Amoobi. This round was led by several prominent belgian business angels. As part of the deal, Patrick De Ronchène is joining the board of Amoobi.

http://geeko.lesoir.be/2011/09/13/premiere-levee-de-fonds-pour-amoobi/