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<title>Amoobi RSS</title><link>http://www.amoobi.com/index.html</link><description>Amoobi news and events</description><dc:language>(null)</dc:language><dc:creator></dc:creator><dc:rights>Copyright 2011 Olivier Delangre</dc:rights><dc:date>2012-04-05T13:17:03+02:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Thu, 05 Apr 2012 13:34:14 +0200</lastBuildDate><item><title>A few thoughts about the presentations at the House of Marketing (and link to video)</title><dc:creator></dc:creator><category>Events</category><dc:date>2012-04-05T13:17:03+02:00</dc:date><link>http://www.amoobi.com/news/files/69a462b1c208e01852028b5285bae6bc-9.html#unique-entry-id-9</link><guid isPermaLink="true">http://www.amoobi.com/news/files/69a462b1c208e01852028b5285bae6bc-9.html#unique-entry-id-9</guid><content:encoded><![CDATA[Amoobi was part of the presentation of the Yearly Marketing Survey from the House of Marketing together with the STIMA.   It was very interesting to learn about the key results of the marketing survey which for this year, shows some mixed signals of opportunities and also threats.   A few things we learned thanks to the presentation


	&bull;	Social media are attracting a lot of attention but it&rsquo;s still very unclear what are the key metrics to evaluate the efficiency of social media.   Clearly, we lack of clearly identified KPI to measure the efficiency of social media.   A lot of people &laquo;&nbsp;like&nbsp;&raquo; pages but do it as a joke.


	&bull;	We see that traditional media are being less used by the marketeers even though Caroline from the House of Marketing made a clear statement that we still need to invest in &laquo;&nbsp;traditional&nbsp;&raquo; media like newspaper and TV.


	&bull;	We liked the methodology presented for marketeers based on four principles : FACTS for Focus - Agility - Creativity - Tangibility - Sustainability, especially tangibility which means that a good marketing strategy relies on KPI, dashboard and clear monitoring and analytics of what&rsquo;s happening.


	&bull;	A few examples were presented including Starbucks and the down period they encountered a few years ago when they lost their focus and started doing multiple different things.   They finally moved back to good coffee with even better customer experience which is why they are known today as a very successful company.


	&bull;	We learned about a lot of very intriguing new concept store like this one in Japan where the products are hidden behind doors to encourage visitors to be curious


Discussions at the end were very interesting and we met a lot of interesting people.   Thanks again Jean and Caroline for the invitation and looking forward for more collaboration in the future!


If you want to see the video recording of the event, including the presentation of Amoobi, go to http://www.thehouseofmarketing.be/yms2012
]]></content:encoded></item><item><title>Feedback about MPV 2012</title><dc:creator></dc:creator><category>Company life</category><category>Events</category><dc:date>2012-04-01T12:38:13+02:00</dc:date><link>http://www.amoobi.com/news/files/9e7cf520a63e87a607e5e4cfc353d19d-8.html#unique-entry-id-8</link><guid isPermaLink="true">http://www.amoobi.com/news/files/9e7cf520a63e87a607e5e4cfc353d19d-8.html#unique-entry-id-8</guid><content:encoded><![CDATA[Last week, Amoobi participated for the first time in Paris at the Marketing at retail show (Marketing Point de vente).   This event gathers every 2 years around 11.000 visitors also attracted by the POPAI Awards.


For Amoobi, it was a first opportunity to present our technology to an international audience.   Also, we were invited to present our solutions during a conference at the AGORA.


As an emerging technology, we were able to attract easily a lot of interest from visitors.   It was indeed an international crowd.   Even thought most of the visitors were french, we also saw a lot of people from abroad : Spain, Poland, Romania, Spain, Portugal, Brazil, Netherlands and of course Belgium, just to name the one who came to our boot.


We saw a lot of interest as our technology is the only one able to understand the complete path of the visitors inside the store and that&rsquo;s our big differentiator as well as the easiness of installation.   To prove it, we installed one of our demo on the booth to collect data about the visitors of the trade show.   Visitors were impressed by the amount of data collected and by the fact that our demo was live and working very well.


The conference was also very interesting as we got a lot of positive feedback.   We presented a few cases from our short history to show the power of our analysis and the ROI for retailers and brands.


We now have a lot on our plate to follow up with all the good contacts who requested additional informations.   We definitely see a future for Amoobi in France in 2012!]]></content:encoded></item><item><title>1 week to go before MPV Paris</title><dc:creator></dc:creator><category>Company life</category><category>Customer</category><category>Events</category><dc:date>2012-03-19T08:19:17+01:00</dc:date><link>http://www.amoobi.com/news/files/09f5882bbac953c31bfeaf12687c69ba-7.html#unique-entry-id-7</link><guid isPermaLink="true">http://www.amoobi.com/news/files/09f5882bbac953c31bfeaf12687c69ba-7.html#unique-entry-id-7</guid><content:encoded><![CDATA[Next week, between the 27 and 29 of March, we will be at the trade show &laquo;&nbsp;Marketing Point de Vente&nbsp;&raquo; in Paris to present our latest technologies to analyse shoppers behavior on the store floor.   During the show, we will present on our boot (E6) a live demo of our system as well as detailed explanations about the various products we have. 


On wednesday, we will present in the Agora room, a workshop (at 12.00) presenting some results of our past customers to help you understand the easiness and the benefits of Amoobi solutions.


We are very excited to be there as we know that there will be a lot of interesting meetings from Belgium, France and hopefully many other countries.


If you want to know more about the true path of your visitors inside your store, please join us in Paris!


More informations : www.mpv-paris.com
]]></content:encoded></item><item><title>Funding of a new ambitious R&#x26;D project for AMOOBI</title><dc:creator></dc:creator><category>Funding</category><category>Company life</category><dc:date>2012-03-11T11:39:12+01:00</dc:date><link>http://www.amoobi.com/news/files/9e7b05a9851cafa381984d5d8dd0ba33-6.html#unique-entry-id-6</link><guid isPermaLink="true">http://www.amoobi.com/news/files/9e7b05a9851cafa381984d5d8dd0ba33-6.html#unique-entry-id-6</guid><content:encoded><![CDATA[We have just received confirmation of funding for our important R&D project from R&eacute;gion Wallonne.   This funding is part of the new program (&laquo;&nbsp;prototyping&nbsp;&raquo;) helping SME develop new products and put them to the market.


We have prepared an ambitious plan to develop new technology to help our customers better understand the pedestrian paths inside their buildings.   We hope to release some new products later this year and we are working very hard on it right now.


Thanks to this very important funding (the largest in Amoobi history), we will be able to hire new engineers in the coming months to boost our developments.


See the article announcing the new funding scheme with Amoobi cited as one of the first company to benefit of it.
]]></content:encoded></item><item><title>Amoobi will participate at &#x22;Salon Marketing Point de Vente&#x22; in March 2012</title><dc:creator></dc:creator><category>Company life</category><category>Events</category><dc:date>2012-02-08T17:27:39+01:00</dc:date><link>http://www.amoobi.com/news/files/813ee43677caf2a7c71b60072557483c-5.html#unique-entry-id-5</link><guid isPermaLink="true">http://www.amoobi.com/news/files/813ee43677caf2a7c71b60072557483c-5.html#unique-entry-id-5</guid><content:encoded><![CDATA[Amoobi will participate at this leading trade show in Paris.   It will take place between the 27 and the 29 of March in Paris, Portes de Versailles.   We will be demoing our latest technology on our stand (E6).   We will also present a case during a workshop in the &laquo;&nbsp;marketing & services&nbsp;&raquo; track.


Join us in Paris!]]></content:encoded></item><item><title>Amoobi qualified for the TOP 25 in Madrid - European Venture Contest</title><dc:creator></dc:creator><category>Aucune</category><dc:date>2011-12-06T21:38:30+01:00</dc:date><link>http://www.amoobi.com/news/files/183e089b6c606652493e94b9912add7d-4.html#unique-entry-id-4</link><guid isPermaLink="true">http://www.amoobi.com/news/files/183e089b6c606652493e94b9912add7d-4.html#unique-entry-id-4</guid><content:encoded><![CDATA[We are very happy to announce that Amoobi has been selected as one of the 25 presenting companies at the Civica Eurecan Venture Contest in Madrid (14th of December).


The 25 companies in ICT, Clean Tech and Life Sciences have been selected by venture capitalist among 1000 startups.   During the final, we will be presenting in front of top Venture Funds.]]></content:encoded></item><item><title>Amoobi qualified for the final of the European Venture Contest</title><dc:creator></dc:creator><category>Funding</category><category>Company life</category><dc:date>2011-11-13T15:21:25+01:00</dc:date><link>http://www.amoobi.com/news/files/d2b499f68ebfdeabfdac061122e23058-3.html#unique-entry-id-3</link><guid isPermaLink="true">http://www.amoobi.com/news/files/d2b499f68ebfdeabfdac061122e23058-3.html#unique-entry-id-3</guid><content:encoded><![CDATA[We are pleased to announce that Amoobi has successfully participated to the semi-final of the European Venture Contest in Mons.   We are one of the 6 companies qualified for the european final in Dusseldorf.   We will be competing with 150 companies from all over Europe and pitching in front of top european VC.


Link: http://e-unlimited.com/events/awards_winners.aspx?  events_id=389
]]></content:encoded></item><item><title>Muriel De Lathouwer joins the board of Amoobi as independant director</title><dc:creator></dc:creator><category>Company life</category><dc:date>2011-10-02T19:47:07+02:00</dc:date><link>http://www.amoobi.com/news/files/f33fa61e0a82db81a22062ddb792c019-2.html#unique-entry-id-2</link><guid isPermaLink="true">http://www.amoobi.com/news/files/f33fa61e0a82db81a22062ddb792c019-2.html#unique-entry-id-2</guid><content:encoded><![CDATA[We are very pleased to announce that Muriel De Lathouwer is joining the board of Amoobi.   Muriel brings a lot of experience in marketing, strategy and new media.   She was previously Associate partner at Mckinsey and then Chief Marketing Officer at Base.


Welcome in the team!
]]></content:encoded></item><item><title>Mission in Grenoble</title><dc:creator></dc:creator><category>Events</category><dc:date>2011-11-02T19:37:09+01:00</dc:date><link>http://www.amoobi.com/news/files/d1969e050480d0d9944db796a626848e-1.html#unique-entry-id-1</link><guid isPermaLink="true">http://www.amoobi.com/news/files/d1969e050480d0d9944db796a626848e-1.html#unique-entry-id-1</guid><content:encoded><![CDATA[Amoobi recently finished a mission in Grenoble to attend the trade show GIF 2011 together with other companies inside the WSL incubator.]]></content:encoded></item><item><title>First seed funding round for Amoobi</title><dc:creator></dc:creator><category>Funding</category><category>Company life</category><dc:date>2011-09-13T19:33:15+02:00</dc:date><link>http://www.amoobi.com/news/files/185b7072fd550d9f7c7d0141bd185f98-0.html#unique-entry-id-0</link><guid isPermaLink="true">http://www.amoobi.com/news/files/185b7072fd550d9f7c7d0141bd185f98-0.html#unique-entry-id-0</guid><content:encoded><![CDATA[Amoobi raised 150.000 EUR among several business angels. 


We are very pleased to announce a first seed funding round for Amoobi.   This round was led by several prominent belgian business angels.   As part of the deal, Patrick De Ronch&egrave;ne is joining the board of Amoobi.


http://geeko.lesoir.be/2011/09/13/premiere-levee-de-fonds-pour-amoobi/]]></content:encoded></item></channel>
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