Last week, Amoobi participated for the first time in Paris at the Marketing at retail show (Marketing Point de vente). This event gathers every 2 years around 11.000 visitors also attracted by the POPAI Awards.

For Amoobi, it was a first opportunity to present our technology to an international audience. Also, we were invited to present our solutions during a conference at the AGORA.

As an emerging technology, we were able to attract easily a lot of interest from visitors. It was indeed an international crowd. Even thought most of the visitors were french, we also saw a lot of people from abroad : Spain, Poland, Romania, Spain, Portugal, Brazil, Netherlands and of course Belgium, just to name the one who came to our boot.

We saw a lot of interest as our technology is the only one able to understand the complete path of the visitors inside the store and that’s our big differentiator as well as the easiness of installation. To prove it, we installed one of our demo on the booth to collect data about the visitors of the trade show. Visitors were impressed by the amount of data collected and by the fact that our demo was live and working very well.

The conference was also very interesting as we got a lot of positive feedback. We presented a few cases from our short history to show the power of our analysis and the ROI for retailers and brands.

We now have a lot on our plate to follow up with all the good contacts who requested additional informations. We definitely see a future for Amoobi in France in 2012!