We help retailers optimize store performance
by providing unique insights
from customer behavior data and retail expertise.

Our beliefs

Before spending money, shoppers spend time in your store.

A unique shopper will visit the same store for multiple reasons. The store should be optimized according to those shopper missions.

To optimize bricks and mortar stores, retailers need data to provide facts (like e-commerce) but in order to transform this cost into a valuable investment the information needs to reach the right person so it can solve a precise challenge.

Marks & Spencer Said to Retreat From Paris Amid CEO’s Cost Drive https://t.co/Z7PZBDm3a8

10/26/2016 17h49

Lidl plans to open another 100 stores in Romania - Romania Insider https://t.co/hV9ECCy83g

10/26/2016 13h56

Kantar Retail: Lidl To Generate $8.8bn In Sales In US By 2023 | ESM Magazine https://t.co/sQyuDSW8LS

10/26/2016 12h04

[Edito] Tous sous le même toit https://t.co/Pfcii8s1Pj

10/24/2016 08h00

“Store gallery: Nine Elms Sainsbury’s looks to the future with Habitat and Argos” https://t.co/mJZNX72BDh

10/17/2016 17h49

What we are

Specialists of store optimization challenges

Instead of pushing additional data, dashboards or solutions on you, we start from your business challenges. This helps us to identify what the relevant data is that can be used  together with our expertise, to provide actionable insights to your specific problems: defining new concept layouts, store performance turnaround and many more. We integrate your specific positioning and strategy per store format to provide you with relevant answers to your business.


A unique combination of data and retail expertise

Our retail expertise is embodied by our experts who have prior experience working with top tier retailers and FMCGs. The company itself has a great knowledge base, having worked on 4 different continents with 4 of the 10 largest grocery retailers in the world. Of course, we work with many retailers beyond these, mostly in Grocery, DIY and Consumer Electronics goods.

Our data expertise is embodied by our data scientists and our solutions. Our data team is proud of its multiple PhDs and is composed of only top notch engineers.


Trusted partner

Our ambition is to go beyond solving single issues. Realizing various projects with our customers allows us to build internal and external benchmarks to deliver value on an ongoing basis to our executive customers. Typically we support our customers over many years on multi-million projects like concept store roll-outs.


“The ability to translate data into clear operational actions has helped our team in the field increase commercial performance by 5%. ”

Commercial Director

“Amoobi have been key to diagnose the current usage of our store, which helps reshape our strategy”

Business Unit Leader

“Having customer acquisition data assists us to take the right roll-out decision on multimillion-dollar new initiatives. ”

Vice President Format

“Based on the Amoobi facts and experience, we have been able to take profitable actions in many areas such as promotion, space allocation and customer acquisition. "”

Retail Director